The good? You get the chance - every day - to deliver a brand new message to your customers. Response is immediate and it can be measurable. People generally trust their newspaper and press advertising is relatively inexpensive.
The bad? You can't always choose where you appear and often you are right next to your arch rival!
The ugly? Newspaper advertising can appear cheap due to its throwaway nature. Who wants to look cheap? But that's only if you don't know how to take advantage of all the great things newspapers can offer. We have numerous ways of making your ad look like it just stepped out of a glossy mag. Our copywriter spent four years working for a leading newspaper - so has inside knowledge of how to get great positioning and scandalous deals.
