Radio allows great access to defined demographics and locations. It has the ability to generate highly qualified sales leads if you understand how to approach the audience. Here are some of the considerations we make in developing radio advertisements:
• people absorb information differently from radio than other mediums
• your product needs to be explained without use of sight or motion
• radio marketing can provide great support to other marketing efforts
• the offer must be easy to understand
• the ad should promote your website
Pacing is an important factor in writing for radio. You need:
• an explanatory introduction
• a great offer
• a solution-based approach
• a call to action
Radio is vastly different from other advertising media, but uses the same principles. Candy Apple Creative® have the knowledge and connections needed to capitalise on your next radio campaign.
