Use teaser copy – it gets people interested in what you have to say. Begin your teaser copy with a powerful word or phrase such as:
• Announcing
• Now
• At last
• Amazing
• Breakthrough
• How to (tried and true)
• Who
• Free
• What
Use the most important benefit of your product as your teaser.
Find the biggest hidden benefit of your product or service and make that your teaser. This can be 10 times more powerful than any other approach to writing teaser copy.
